How Do I Update the LinkedIn Custom CTA Button for My SEO Company Kansas City

Jun 4, 2020

As a business owner, you're constantly looking for ways to improve your online presence and attract more customers. One platform that can significantly impact your digital strategy is LinkedIn, a professional networking site widely used by businesses and professionals alike.

LinkedIn Custom Call-to-Action (CTA) Button

LinkedIn recently introduced a fantastic feature that allows you to add a custom Call-to-Action (CTA) button to your business page. This button serves as an excellent tool to direct visitors to take specific actions, such as contacting your SEO Company Kansas City or visiting your website. By optimizing this button to align with your business objectives, you can boost engagement, generate leads, and drive conversions.

Step-by-Step Guide to Updating Your LinkedIn Custom CTA Button

Step 1: Accessing Your LinkedIn Business Page

The first step in updating your LinkedIn Custom CTA button is accessing your LinkedIn business page. Log in to your LinkedIn account and navigate to your business page. If you don't have a business page, you can easily create one by following LinkedIn's guidelines.

Step 2: Navigate to the "Customize Public CTA" Section

Once you've accessed your business page, locate the "Admin Tools" tab. Under this tab, you'll find the "Customize Public CTA" section. Click on this section to proceed with updating your LinkedIn Custom CTA button.

Step 3: Selecting the Desired CTA Option

LinkedIn provides several predefined CTA options to choose from. Evaluate your business goals and select the option that best represents the action you want your audience to take. Some popular options include "Contact Us," "Learn More," "Register," and "Visit Website." Make sure the selected CTA aligns with the objective you want to achieve.

Step 4: Configuring Your CTA Destination

After selecting the appropriate CTA option, you need to configure the destination URL. This URL directs users to your desired landing page when they click on your CTA button. Ensure the landing page provides relevant information and a clear path for users to convert.

Step 5: Enhancing Your CTA Button with Proper Design and Copy

LinkedIn allows you to add custom design and copy to your CTA button. Take advantage of this feature by incorporating your brand's colors and using persuasive copy that encourages users to take action. Craft a compelling message that conveys the value your SEO Company Kansas City offers and entices visitors to click on the CTA button.

Benefits of Updating Your LinkedIn Custom CTA Button

Optimizing your LinkedIn Custom CTA button can have numerous benefits for your SEO Company Kansas City. Let's explore some of the key advantages:

Increased Engagement:

With a compelling CTA button, you can capture users' attention and encourage them to actively engage with your business page. By offering a direct path to take action, you increase the likelihood of users interacting with your brand.

Lead Generation:

By driving traffic to your desired landing page, you have the opportunity to capture valuable leads. Ensure your landing page is optimized for conversion and offers visitors a clear incentive for providing their information.

Conversion Rate Optimization:

The LinkedIn Custom CTA button acts as a catalyst for converting visitors into paying customers. By carefully designing your CTA button, crafting persuasive copy, and ensuring a seamless user experience, you can optimize your conversion rates and achieve a higher return on investment.

Conclusion

LinkedIn's Custom CTA button is a powerful tool that allows you to drive engagement, generate leads, and increase conversions for your SEO Company Kansas City. By following the step-by-step guide provided above, you can easily update and optimize your LinkedIn Custom CTA button to align with your business objectives. Take advantage of this feature, and watch as your LinkedIn presence and customer base grow.

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