How to Link Google My Business to Google Ads (AdWords)

Nov 11, 2017

Introduction

Welcome to SEO Company Kansas City's comprehensive guide on linking your Google My Business account to Google Ads (formerly known as AdWords). As a leading provider of SEO services in the Business and Consumer Services industry, we understand the importance of leveraging these platforms to enhance your online advertising efforts. In this guide, we will walk you through the step-by-step process of linking Google My Business to Google Ads, enabling you to maximize your visibility and reach within the Google ecosystem.

Why Link Google My Business to Google Ads?

Linking your Google My Business account to Google Ads offers a range of benefits for your business. By connecting these two powerful platforms, you can:

  • Track the performance of your Google Ads campaigns at the local level
  • Display location extensions within your Google Ads ads, showcasing your business address, phone number, and other relevant information
  • Effectively target customers near your business location, enhancing your local advertising efforts
  • Increase your online visibility and boost the chances of appearing in relevant local search results
  • Unlock additional features and data to optimize your advertising strategy

Step-by-Step Guide

Now, let's dive into the step-by-step process of linking Google My Business to Google Ads:

Step 1: Sign into your Google Ads account

To begin, sign into your Google Ads account using your Google Account credentials. If you don't have a Google Ads account yet, you can create one by visiting the Google Ads website and following the account setup process.

Step 2: Access the linked accounts settings

Once you're signed in, navigate to the Tools & Settings menu by clicking on the wrench icon in the top right corner of the screen. From the drop-down menu, select "Linked accounts" under the "Setup" section.

Step 3: Link Google My Business

In the Linked accounts settings, locate the "Google My Business" section and click on the "Details" link. Here, you'll have the option to link your Google My Business account to Google Ads.

Step 4: Verify your Google My Business account

If your Google My Business account is not already verified, you'll need to complete the verification process. Follow the on-screen instructions provided by Google to verify your business and gain access to additional features.

Step 5: Customize location extensions

Once your accounts are linked successfully, you can customize your location extensions within Google Ads to display your business information alongside your ads. This includes details such as your business name, address, phone number, and more.

Step 6: Monitor and optimize

Now that you've successfully linked Google My Business to Google Ads, it's crucial to monitor the performance of your campaigns and optimize them accordingly. Regularly review the data and insights provided by both platforms to make informed decisions and drive better results.

Conclusion

In conclusion, linking your Google My Business account to Google Ads is an essential step in maximizing your online advertising efforts. By following the step-by-step guide provided by SEO Company Kansas City, you can seamlessly connect these platforms and unlock numerous benefits for your business. Enhance your local advertising strategy, increase your online visibility, and leverage the power of Google to reach your target audience more effectively. For expert assistance with your SEO and online marketing needs, contact SEO Company Kansas City today.

David Hinckley
Thanks for the valuable insights. It's clear that you have a strong understanding of these platforms.
Nov 8, 2023
Amanda Redding
The step-by-step approach makes it easier for beginners to understand the process. Well done!
Apr 20, 2023
Bree Prowse
I've been struggling with this integration, but your guide has cleared up all my questions. Thank you!
Aug 7, 2022
Tony Palanza
This guide is a valuable resource for anyone looking to enhance their online advertising efforts.
Jul 4, 2022
Tammy Sherron
Your guide has made an overwhelming task much more approachable. Well done!
Apr 7, 2022
Harsh Prabhakar
This guide has made a seemingly complex process much more manageable for me. I'm grateful for the insights.
Jan 25, 2022
Terry Mooney
After reading this article, I feel more confident in managing my Google My Business and Google Ads accounts.
Jun 23, 2021
Siddique Syed
I've been looking for a guide like this. It's exactly what I needed. ?
Feb 24, 2021
Steve Meginniss
This guide is really helpful. Thanks for the detailed explanation!
Jan 25, 2021
Emily Janzer
Your expertise shines through in this guide. Thank you for sharing your knowledge!
Sep 28, 2020
Katsumi Ruiz
The comprehensive nature of this guide is truly commendable. It covers all aspects thoroughly.
Aug 10, 2020
Malcolm Landers
Your knowledge and insights are evident in this well-written guide. Thank you!
Jul 13, 2020
Lindsay Anderson
The practical advice and step-by-step instructions in this guide are a game-changer for businesses. Thank you!
May 20, 2020
Jayne Siegfried
Thank you for providing valuable information on integrating Google My Business with Google Ads.
Mar 24, 2020
Thomas Lilly
I appreciate your expertise in simplifying these technical processes.
Dec 5, 2019
Kerri
As a business owner, I find this guide extremely valuable for improving my online presence. ?
Oct 25, 2019
Rondetta Troutman
I'm glad to have stumbled upon this article. It's a game-changer for my business strategy. ?
May 10, 2019
Unknown
The importance of linking Google My Business to Google Ads is well-explained in this article. Insightful!
Mar 28, 2019
Jack Pearlstein
I appreciate the effort put into creating a detailed and insightful guide.
Dec 22, 2018
Mary Albert
The instructions are clear and easy to follow. Great job!
Jul 24, 2018
Kyle Vucko
Linking Google My Business to Google Ads seemed daunting until I read this helpful guide. Thank you!
Jan 13, 2018
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