6 Best Free SEO Tools You Will Need in 2020
Introduction
Welcome to SEO Company Kansas City, your trusted source for effective SEO strategies and services. In this article, we will dive deep into the world of search engine optimization and reveal the top 6 free SEO tools you will need in 2020 to stay ahead of your competitors. Whether you are a seasoned marketer or just starting out in the digital landscape, these tools will provide you with valuable insights and help you outrank others in Google's rankings.
1. Google Search Console
Google Search Console is a free tool provided by Google that allows you to monitor and optimize your website's presence in their search results. With this powerful tool, you can analyze your website's performance, identify and fix issues, and understand how users discover and interact with your site. Utilizing Google Search Console will enable you to improve your site's visibility and ultimately increase organic traffic.
2. Google Analytics
When it comes to understanding your website's performance, Google Analytics is the go-to tool. It provides detailed insights into your website visitors, their behavior, and the effectiveness of your marketing efforts. With Google Analytics, you can track key metrics, such as organic traffic, conversion rates, bounce rates, and much more. By analyzing this data, you can make informed decisions and optimize your SEO strategies to attract more qualified leads.
3. Moz Keyword Explorer
Keyword research lays the foundation for any successful SEO campaign, and Moz Keyword Explorer is the perfect tool to uncover valuable keywords and phrases. By entering a seed keyword, this tool provides you with a comprehensive list of related keywords, along with valuable metrics such as search volume, difficulty, and opportunity. By targeting the right keywords, you can attract the right audience and increase your chances of ranking higher in search engine results.
4. SEMrush
SEMrush is a versatile tool that offers a wide range of SEO features. From keyword research to competitor analysis, backlink analysis, and site auditing, SEMrush has it all. It allows you to identify keyword opportunities, track your rankings, analyze your competitors' strategies, and optimize your website for better visibility. Utilizing SEMrush alongside other SEO tools will give you a comprehensive understanding of your online presence and provide actionable insights for improvement.
5. Yoast SEO
For those running their websites on WordPress, Yoast SEO is a must-have plugin. It helps you optimize your website content for both search engines and users. With Yoast SEO, you can easily create SEO-friendly meta titles and descriptions, analyze keyword usage, and preview how your content will appear in search results. This tool ensures that your website is properly optimized and increases your chances of ranking higher in search engine results pages.
6. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a powerful website crawler that provides comprehensive technical SEO insights. With this tool, you can crawl websites, analyze page titles, meta descriptions, header tags, and identify any issues that may impact your website's search performance. It also helps you identify broken links, generate XML sitemaps, and even integrate with Google Analytics and Search Console for deeper analysis. By addressing technical SEO issues, you can improve your website's visibility and overall user experience.
Conclusion
As SEO Company Kansas City, we understand the importance of staying ahead in the competitive digital landscape. By leveraging the power of these 6 free SEO tools in 2020, you can gain a competitive edge and optimize your website to rank higher in Google's search results. From monitoring your website's performance to conducting in-depth keyword research and analyzing your competitors, these tools provide valuable insights for every aspect of your SEO strategy. Take advantage of these tools and unlock the potential of your online presence today!
